I like that cause it will directly answer the thought that a lot of people might have - "i thought camaro was dead.."

 

How about this...

A business man walks out of his house and walks towards his spankin new Camaro. When he gets in and closes the door he has a flashback episode and all of the sudden he's sporting ripped jeans, a wife beater and a mullet. He starts the Camaro, revs it up, and burns out of the driveway while throwing a finished beer can out the window. As he's speeding away he flips the bird and yells "YEE HAWW!".

Seriously, if they do an all out advertising campaign revolved around the Camaro being the car of choice for Billy Badass it's going to stick the car with a negative stigma the last generation couldn't shake and we'll be back at square one.

The advertising should be exciting, but kept classy.

 

Someone mentioned this song by the Ramones back in a previous "song for the Camaro commercial" thread. I can't decide if they could build a good commercial around that, but I think they could demonstrate that the new Camaro is sporty and yet practical in everyday life.

Or going another direction they could do something that displayed the dichotomy between a happy relatively practical everyday coupe and an evil tire shreading sportscar. Maybe have a red base car doing mundane city driving etc, and a black SS (or whatever they call it) on the track and then end with them pulled up besides each other at a stoplight.

 

How about a Subaru Tribeca-ripoff where all the cars are dissolving into rust around it, except this time the Camaro being featured falls apart right in front of the camera.

I thought you said GM was an "honest and noble" company?

Ok, seriously now

I'd like to see GM do some advertising like how BMW did the Z4 with their 3 short films. They got guest directors to make each short clip, and it was quite a thrill to watch each of them. I would throw up if they made Camaro commercials that had the same look and feel as the rest of their ads that are being shown currently. This car has the underpinnings of a Cadillac - Shouldn't they be showing how much class a GM car can have while still giving a **** kicking now and then?

Something like starting with a serene interior shot of a guy in a business suit, sipping his coffee, listening quietly to some classical or jazz, calmly turning the wheel back and forth..And then the camera pulls to the exterior of the car, and he's doing some very trick driving, tires shredding, exhaust roaring. I dunno, something that you could see being made into a full length movie. Whatever it is, it better give me a boner.

 

It better give me goosebumps on my boner.

 

I got one, have a new mustang sitting there at the light, revving his motor up with his buddies, the camera zooms insider the car, he pauses, they hear the roar of a mysterious car, then the car pulls up beside them, but the camera is still in the mustang, then a bottle of glue gets tossed throught the window, then the mysterious car, lights up the back tires getting sideways through the intersection. then to a black screen that says "back to the glue factory" lol

 

Hahaha Thats awesome! Kinda goes to the beer drinkin mullet-master tho. Very funny

 

they need to have cool commericals. maybe for the Z28 they can show donahue's car racing in trans am back in the 60s and then morph into the new Z28 racing around the track

oh and no music for that commericial, just engine/exhaust sounds

then have some text on the screen that says something like "back to basics"

 

well i thought it would be funny.

 

I'd like to see GM to secure the rights to "Back in Black" by AC/DC and go from there.

"Back in black
I hit the sack
It's been too long I'm glad to be back
Yes, I'm let loose
From the noose
That's kept me hanging about
I've been looking at the sky
'Cause it's gettin' me high
Forget the hearse 'cause I never die
I got nine lives
Cat's eyes
Abusin' every one of them and running wild

CHORUS:
'Cause I'm back
Yes, I'm back
Well, I'm back
Yes, I'm back
Well, I'm back, back
(Well) I'm back in black
Yes, I'm back in black"

 

Black car, black windows. Bling bling'n wheels! And you have to have some smoke with that song.

Speaking of colors.
How do the colors and Advertising work?
Red makes the car look faster right.
Does anyone else know what they use the differant colors for?

 

Figured using Enter the Sandman's opening riff. Every time the beat drops, a quick flash of the car is shown. Between the riffs, there is a camera that is upclose and scanns parts of the car. Last drop shows the rear of the car, the car turns on with the 4 tail lights light up then the screen goes to black.

The King is Back

and at the bottom of the screen...www.thekingisback.com

 

We've got some good writers here. Let's copyright this thread and get royalties.

I think GM has done a good job recently with increasing their advertising. But they could still push further. The Pontiac G6 commercial comes to mind.

I like that....reminds me of a f-bod poster with different generations at a gas station. You could do that as one of those quick t.v. spots, showing each generation pull into an old fashioned gas station, then the 5th gen. Although, that one wouldn't be a teaser.

 

Advertising will help (mainly by getting folks into the showroom), but it won't sustain sales. The car must sell itself in order to be a success.

 

Works for the Mustang. I've seen more than one Mustang commercial centered around tire smoke and exhaust notes.