Actually, it could. Who says all the commercials for the Camaro have to be serious. How about the C6 commercial with the boy having a dream ripping up the streets and doing crazy jumps in his '05 Corvette? That had some humor. A commercial with a guy in a mullet at the beginning, and then ditching the mullet for a modern hairdo would be a good way for the Camaro to lose it's "bad" perception.

You're quick to criticize, but I've not read one advertising concept from you.

Mike G.

 

Actually, GM was pressured by the "PC police" to pull that commercial, and they did....I really feel like they caved too easily though.

 

Start with the beginning of AC/DC's Back in Black. as the guitar hits the first note show the front of the car in one of it colors. When it gets back to the same chord, show the sideview in another color. do this for all four sides and end it with the car (in Black) racing down a down a deserted road while the song goes " ... Back in Black, Yeah i'm Back in Black"

 

Oh man, they folded like a lawn chair! Even though they pulled that commercial, GM still thought it "made the cut" and aired it. I can't stand all this PC crap.

I agree with what's been said earlier. Have different commercials or advertisements to suit the different needs of the consumer. For the tree huggers, talk about the fuel economy of the V6 and the ride quality. I like the Saturn Ion commercial how this guy was talking about his friend's car getting 60mpg, but getting passed by every car on the freeway.

Any advertisement is better than no advertisement!

Mike G.

 

Actually, I still don't think it would. Somehow I don't think Chevy is going to want a commercial where some white trash guy with a mullet is going to be driving a previous Camaro. Even though they don't make it anymore, I doubt GM wants to perpetuate the stigma any further than it has already grown.

Perhaps I will try to think up a commercial later tonight, and then you can tear into it all you want. I am not much of an advertising guy though.

 

Again, ACTUALLY, it might. Dodge seemed to do well with their hillbilly guys in an old Dodge asking "that thing gotta hemi?". Even their new Dodge Ram commercial with a white trash/hillbilly jumping on a transport truck and going crazy over the new front end styling and of course the hemi.

Please do think up one because I love reading the different ideas that have gone on in this thread and the other commercial thread. BTW, who's idea did I tear into?

I would assume that the majority of people here don't work in advertising. So basically most of us aren't really advertising guys/girls also. We're enthusiasts!

Mike G.

 

Correct me if I am wrong, but they weren't driving a Dodge.

You haven't torn into anyones ideas, but you may be more compelled with doing it to mine. Criticism is welcome though, I do come up with something I feel would be worth posting.

 

I could of sworn it was a Dodge. It was one of the earlier Dodge Ram commercials where the Ram was towing a classic Dodge muscle car. The Ram and another car were both at a stoplight. You know, now I'm not too sure what the old car was that got smoked. Someone please chime in.

Of course criticism is welcome. But when you say the ideas you read seem kind of stupid, that's not constructive at all, it's bashing.

I don't have a problem with you, I've just been explaining why my mullet concept might be good.

Let's see some more ad ideas.

Mike G.

 

GM needs to be able to attach the phrase "critically acclaimed" or "Consumer Report's #1 car of the year" along with their ads. Unfortunately, it seems like it's those "claims" or "bragging rights" that sell a lot of the imports to otherwise "un-informed" car buyers.

 

Early 70's Plymouth Duster...but it did have sister car called the Dodge Demon.

 

Hmmm.... What about taking the dodge hillbilly dudes for a ride in a new Camaro in the afternoon. Drifting and burn outs insue, setting the boys priorities straight. Driver looks at watch ,then drops them off at night in front of a movie premier to pick up Brooke Shields and make her have memories of an SS instead of a Mustang. Maybe you can get in a race with a car here. Looks at watch. Then they end up in front of a beautiful house (read: classy) at midnight and with a final rev of the engine the driver and Brooke get out and head into the house. Fade to black and insert text.

Has this been taken? ™

 

"That thang got a Hemi?"

"Nope, she's ALLLLLLL Small Block"

 

Yeah, I thought it was a Dodge Dart or something along those lines..

My OPINION is that GM should not have white trash associated w/ the new Camaro either.

If you wanna play on that "Got a Hemi" slogan, you could have a clean cut well dressed man/woman doesn't matter driving the 09 Z28 minding their business at a stoplight, when the Charger pulls up instigating (slight rev), then they have a nice light to light race where the Z28 pulls ahead car length or two. When they come up to the next stoplight the person driving the Camaro rolls down the window and says, "That thing got a Hemi?", shows a slight smile, then pulls away on a side street with a nice normal takeoff shifting at 2.5-3k showing off how great the Camaro sounds as it pulls away.

You could even have the beginning or that commercial be those guys from the dodge commercial finally having their wish come true and they are driving a new Charger w/ the Hemi. They are giddy as heck and talking about how great/fast their car (do not name it) is. They are the ones that pull up at the light instigating b/c they just KNOW their Hemi will put anything on the road to shame. After the Z28 has gotten the better of their mighty Hemi and they pull up next to it again at the next stoplight, the Z28's window rolls down and their window comes down you see their jaws on the floor cause they have been whooped. Then the Camaro driver says "That thing got a Hemi" and pulls off as stated above.

End it with something like





"The totally redesigned,

performance engineered,

sophisticated,

Camaro Z28,

by Chevrolet"

 

You never advertise a competitors product, sorry but that is just not how you do things.

 

you guys have to remember that by the time the camaro hits the streets, the Charger will be several years old.

here's my idea...
start off with the camera panning out over a big green grassy field with a clear blue sky. In the middle of the field are a tri of new brightly colored red, white w/ hugger orange stripes, and blue Camaros. A base coupe, a convertible SS, and a hardtop Z/28.

A voice (maybe Scott?) starts talking about Chevrolet's brand new performance coupes. How they have best in class fuel economy and emissions ratings using displacement on demand, variable valve timing, advanced cylinder head, manifold and camshaft design, six speed automatic and manual transmissions through the range, wind-tunnel tested aerodynamics, etc. At the same time they have a tuned suspension that gives great ride quality and excellant handling using modern four wheel independant suspension along with standard 17 or optional 18 inch diameter wheels. Talk about some of the safety aspects like the LED taillights, OnStar, best in class braking, and side curtain airbags that come standard.

The each car starts up.
275hp 4.0L V6 starting at $21,995.
375hp 5.6L V8 starting at $27,995.
and the big dog 425hp 6.4L V8 starting at $31,995.
(these are 2009 prices)

The hiatus us over.