NEWS: Is Chevrolet Camaro cannibalizing sales of the Corvette?
#18
From MotorTrend:
In the ongoing muscle car war between the Chevrolet Camaro and Ford Mustang, Ford's upcoming 2011 V-6 pony car appears to have the advantage, boasting better fuel economy and more horsepower than Chevy's V-6 contender. Chevrolet Camaro and Corvette marketing manager John Fitzpatrick hinted to us today that the entry-level Mustang's horsepower lead may be short-lived.
When specifications on the 2011 Mustang were released, after noting the startling fuel economy improvement of the V-6 car to 19/31 mpg city/highway, we found it amusing that the car's new 3.7-liter unit made exactly one horsepower more than the 3.6-liter, 304-horsepower V-6 Camaro.
We asked Fitzpatrick whether Chevrolet would respond to the numbers challenge (the 2010 Camaro V-8's 426 horsepower already trumps the 2011 Mustang's 412 horsepower) in the next couple years. He told us, "you might see it sooner than that," noting that details on the new 2011 Camaro will arrive in a few weeks.
"It's really great to see [Ford] stepping up their game," Fitzpatrick said, explaining that he believes Ford used the Camaro as a benchmark.
There's nothing like a little friendly competition between rival automakers, but last week, we told you about a report that suggested the Camaro could cause a little competition within Chevy ranks, taking buyers away from Corvette -- a vehicle that has seen dwinding sales over the course of 2009. Ward's Auto used its Web site metrics to assert that the Camaro is the Corvette's most cross-shopped competitor, but General Motors research shows a different conclusion. According to Fitzpatrick, less than three percent of Camaro sales were from those interested in the Corvette.
The Corvette is far from the only sporty two-door that saw diminished sales last year. "We are very much aware the car needs some refreshing," Fitzpatrick says. No doubt, GM is counting on special models like the Grand Sport and Z06 Carbon to help retain interest up in the model, for now.
GM believes the Camaro and Corvette cater to different types of customers. What's arguably more important is whether the Camaro will be capable of keeping its sales lead now that the 2011 Mustang is on the cusp of leveling the playing field in terms of power and fuel economy.
When specifications on the 2011 Mustang were released, after noting the startling fuel economy improvement of the V-6 car to 19/31 mpg city/highway, we found it amusing that the car's new 3.7-liter unit made exactly one horsepower more than the 3.6-liter, 304-horsepower V-6 Camaro.
We asked Fitzpatrick whether Chevrolet would respond to the numbers challenge (the 2010 Camaro V-8's 426 horsepower already trumps the 2011 Mustang's 412 horsepower) in the next couple years. He told us, "you might see it sooner than that," noting that details on the new 2011 Camaro will arrive in a few weeks.
"It's really great to see [Ford] stepping up their game," Fitzpatrick said, explaining that he believes Ford used the Camaro as a benchmark.
There's nothing like a little friendly competition between rival automakers, but last week, we told you about a report that suggested the Camaro could cause a little competition within Chevy ranks, taking buyers away from Corvette -- a vehicle that has seen dwinding sales over the course of 2009. Ward's Auto used its Web site metrics to assert that the Camaro is the Corvette's most cross-shopped competitor, but General Motors research shows a different conclusion. According to Fitzpatrick, less than three percent of Camaro sales were from those interested in the Corvette.
The Corvette is far from the only sporty two-door that saw diminished sales last year. "We are very much aware the car needs some refreshing," Fitzpatrick says. No doubt, GM is counting on special models like the Grand Sport and Z06 Carbon to help retain interest up in the model, for now.
GM believes the Camaro and Corvette cater to different types of customers. What's arguably more important is whether the Camaro will be capable of keeping its sales lead now that the 2011 Mustang is on the cusp of leveling the playing field in terms of power and fuel economy.
Thread
Thread Starter
Forum
Replies
Last Post
ChrisFrez
CamaroZ28.Com Podcast
1
12-21-2014 10:47 PM
PFYC
Supporting Vendor Group Purchases and Sales
0
12-04-2014 12:56 PM
NewsBot
2010 - 2015 Camaro News, Sightings, Pictures, and Multimedia
0
12-03-2014 01:30 PM