I have a question for you regarding marketing the new Camaro on GM Dealer websites.

We have gotten answers from your Marketing team but I believe they are missing the mark.

Let me know is this the forum or do you prefer a PM to ask you the question entirely.

 

You can certainly ask the question publicly! (I don't think that it's possible to come up with a question that we haven't heard yet!!!) -- Now - I may or may not be able to discuss..................

So -- what's your question?

 

Thanks for reply Scott.

I'm an Account Manager at the Cobalt Group.
I help with the SEO and Content Marketing for Dealer Websites.

I have a large number of GM websites since we have a GM endorsement.

I wanted to put a page within the Dealer's Website with Camaro information and a "Call to Action" form.
The information would be the same information we all know on this board nothing embargoed. It might contain a couple Concept Photos with a disclaimer.
The two reasons behind that are to have Dealers capture customer email/contact information to build a database and market GM products to them. Since everyone that might submit a form might not buy a "Camaro" but it would be nice if they picked a Tahoe or Impala.

The second reason is for "Search" the longer a page is in existence with relevant content the higher it ranks organically. So if someone types for example "New Camaro Buffalo New York" that Dealer will show up on that first page.

We have got some push back from GM's Marketing Dept. I have no intent to release or allow Dealer's to release embargoed information. Not that Dealer's or myself have that information.

Thank you for your time Scott.

Demian

 

Any word?