SAN DIEGO--WD-40 Company is partnering with the Specialty Equipment Market Association’s charity arm, SEMA Cares, to help build a custom version of the highly anticipated 2010 Chevrolet Camaro, which will be auctioned to help children in need.

The WD-40®/SEMA Cares 2010 Chevrolet Camaro SS/RS, which has a 6.2-liter V8 engine with up to 426 horsepower, will be displayed in an enhanced stock format at the SEMA Show ‘N Shine Car Show on Saturday, Aug. 1 inside the newly remodeled Pasadena Convention Center in Pasadena, Calif. Hundreds of vehicles will be on display at the event, and legendary automotive designer Chip Foose will serve as the event’s grand marshall. Proceeds of the event will go to Childhelp®, an organization that provides services to abused and neglected children, and The Victory Junction Gang® Camp, which provides life-changing camping experiences to disabled and chronically ill children.

WD-40 Company and SEMA Cares are partnering with a number of aftermarket auto and technology companies, which are donating parts, equipment and services to the 2010 Camaro build. Once complete, the WD-40/SEMA Cares 2010 Camaro will be featured at the 2009 SEMA Show, Nov. 3–6 in Las Vegas, appear at select West Coast auto-related events, and then be auctioned at the Barrett-Jackson Classic Car Show and Auction Jan. 18–24 in Scottsdale, Ariz. to benefit the same charities.

“Automotive enthusiasts have been using WD-40 for more than 50 years, and we couldn’t be happier to be partnering with such an iconic brand,” said Joel Ayres, chairman of the SEMA Cares Committee. “This vehicle will honor WD-40 Company’s dedication to the automotive industry and represent its willingness to help those in need.”

Partners involved in the building of the Camaro include: APE Wraps, Audio Innovations, Cie Studios, DynoMax, Eclipse, Forgeline Motorsports, House of Tint, Katzkin Leather, Nitto Tire, Paxton Automotive, Pedders USA, Street Scene Equipment and Top Quality Powder Coating.

“We are excited to partner with so many leaders in the automotive industry, and are grateful for the opportunity to support such worthwhile causes,” said Tim Lesmeister, vice president of marketing at WD-40 Company.

For more information about the SEMA Show ‘N Shine Car Show, please visit www.sema.org/shownshine.


WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users by leveraging and building the brand fortress of the company. The company markets two multi-purpose maintenance product brands, WD-40®, and 3-IN-ONE® and eight homecare and cleaning product brands. The homecare and cleaning product brands are X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $317.1 million in fiscal year 2008.