http://www.superchevy.com/features/c...ion/index.html


Isn't the whole of the the article, or even the idea that some ******* hates the Camaro enough to kill it if it doesn't sell 80,000 units in it's first year...

It's this:

Chevy's ad agency, we're told, broke the potential Camaro customer down to three segments:

1. Those who want a V-8.

2. Those who want more excitement in their drive and will get the V-6.

3. People who want a car that "shocks their social network, like Nissan 350Z buyers."




I can't believe for a second that Fbodfather would take that one sitting down...

But the idea that an ad agency could get something like that so wrong is just stunning.

Let's hope that part (along with a whole bunch of others) is inaccurate.

 

Holy crap!! Well, if the Z28 does come out, it's really gonna be hard to get your hands
on one now. People are gonna get panic-ed to buy one now or wait and never get the chance again.

 

I want to hear confirmation from someone more reputable than SuperChevy before I believe the Z/28 is dead.

 

Or just buy something else...

Let the market speak for itself.

Chrysler is making a Super Stock car and they are seen as that slow motion footage of the Hindenburg burning so I don't think it is out of GM's reach.

 

 

I have one question; two parts.

Who is this GM Executive that wants to kill the Camaro? And...

Does anyone want to go in with me to hire Luca Brasi to pay him a visit?

 

Well maybe now the V6 DI version will be the SS and the LS3 will be the new Z/28

 

I doubt it.

 

The article does have some better and more accepted facts on the Camaro than other mags but I still don't buy the Z/28 is dead message.

80K units for the break even sales number is interesting and I think doable.

Who hates the Camaro so much they would throw all the money and time to develop the car away after one year. That just doesn't sound like GM management type talk.

 

The only F-body I would buy is the Z/28. I hope this is not true or just put the G8 GT engine in the SS and the G8 GXP engine in the Z28 and price them less than the G8 counterparts.

 

Before you make the assumption that they aren't reliable, Super Chevy was the first place that I read that the 4thgen was possibly on the chopping block, way back in 1998. The sinking feeling I'm having now is almost identical to the one I had then.

This sort of thing makes me feel ill. We have been through all of this before. The bureaucracy at GM has no concept for the driving force of the enthusiast in the market, and whats worse for the importance of the identity of the brand. This attitude is sickening.

These bullet points make sense individually, but its difficult to see how they translate into a broad marketing strategy. Not only does the point about the lack of a mention of heritage disturb me, but also no mention of the fuel economy angle for the V6.

 

I don't understand your issue with this. The 4th gen proved you need to sell a V6 version to be successful. This looks like a solid sales plan to me.

I think that having the base car get good mileage is the only way it will sell at all. I think that is more an underlying assumption to get the second two targets to buy.

-Geoff

 

Did it? As I recall one reason the Camaro was killed because of poor sales. Incidentally, the 4th generation was the only one where V6 production out numbered V8s.

That's not to say that a 5th gen V6 Camaro that performs (or exceeds) at levels once reserved for the base V8 couldn't be a winner. Its just that the general assumption that V6s need to outsell V8s has proven to be a bad sales model in the past.

 

Having met Jim before, he wouldn't have published the story if he didnt hear something from someone. He's not a headlines grabber. I'm sure with the fiscal situation GM is in, everything is being scrutinized and rescrutinized. Lutz will have a huge say, and that's not a bad thing.

Until we get confirmation, we'll have to leave it at that.

 

This article, like so many others, must be taken with a big grain of salt. No one knows a lot about where oil is headed for example - witness the drop in prices just today.

As for the Z28... personally I'm not sweating it. If the Camaro can be had with some variation of stout V8... I'll be happy