GM's Docherty Swept Aside for Hyundai Marketing Whiz
05-11-2010, 09:30 AM
#48
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Last year was a poor sales year for all manufacturers, remember.
Even the old generation Malibu was a stronger sales performer than the current car, which only averages around est. 16000 sales per month.
Compare that result to the Fusion (20,000/mo) Camry/Accord (40,000/mo).
Another point, how many Malibu sales are to fleets and how does that compare to Fusion/Camry/Accord/Ultiima?
When you look at things objectively, there are c-h-i-n-k-s in GM's armour. I'm tired of reading all the excuses and reporting of sales results made up largely by spin (i.e. %'s instead of actual sales).
05-11-2010, 09:37 AM
#49
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Another point, how many Malibu sales are to fleets and how does that compare to Fusion/Camry/Accord/Ultiima?
http://www.leftlanenews.com/2010-fus...ales-push.html
05-11-2010, 08:08 PM
#52
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Just some precious princesses that can't make a distinction between a 'blanket statement' and a sarcastic question relating to the thread title.
As can be gleaned from this thread, even GM fans are demanding that under-performing staff at GM be sacked or replace with people who can perform the tasks expected.
On paper, at least, Ewanick, seems a perfect acquisition for GM as has seen the growth and continued ascendency of Hyundai.
PS last month, Sonata was comfortably outpacing the Malibu in sales... something just isn't right with GM's volume sellers. Malibu is but one example.
05-11-2010, 08:29 PM
#53
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The Malibu starts at $21,825, came out in the 2008 model year, and is rated at 22/30mpg with 169 HP. Though when it came out it was at/near the top of it's class.
The Sonata is selling better because it's much more fresh, and gets better fuel economy while delivering more power for $2000 less. Going by those pure specs, it's the better car. IMO the interior is much nicer too (in terms of design/aesthetics). Doesn't make Malibu a bad car, but it does indicate that it's time for a refresh/redesign.
My guess is Malibu sales were much stronger right after it was launched. I could be wrong though, since I'm too lazy to look up the sales numbers. I do remember that there was a big fuss about the average transaction price for Malibus jumping like $4000-$4500 between the old and new Malibus.
Last edited by Koz; 05-11-2010 at 08:39 PM.
05-11-2010, 08:34 PM
#55
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The Sonata starts at $19,195, it's three years newer, and is rated at 24/35mpg with 198 HP.
The Malibu starts at $21,825, came out in the 2008 model year, and is rated at 22/30mpg with 169 HP. At the time it was at/near the top of it's class.
The Sonata is selling better because it's much more fresh, and gets better fuel economy while delivering more power for $2000 less. Going by those pure specs, it's the better car. IMO the interior is much nicer too. Doesn't make Malibu a bad car, but it does indicate that it's time for a refresh/redesign.
My guess is Malibu sales were much more strong when it was just launched. It's still a very nice car.
The Malibu starts at $21,825, came out in the 2008 model year, and is rated at 22/30mpg with 169 HP. At the time it was at/near the top of it's class.
The Sonata is selling better because it's much more fresh, and gets better fuel economy while delivering more power for $2000 less. Going by those pure specs, it's the better car. IMO the interior is much nicer too. Doesn't make Malibu a bad car, but it does indicate that it's time for a refresh/redesign.
My guess is Malibu sales were much more strong when it was just launched. It's still a very nice car.
Hyundai's generous warranty might also be driving strong sales? Marketing 101...
05-11-2010, 08:51 PM
#56
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Hyundai's generous marketing for the Sonata may also be having an effect.
05-12-2010, 10:00 AM
#57
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What I'm concerned about is the level of integrity and honesty we will see in the marketing that will come from Ewanick. The impression I've gotten from Hyundai's recent commercials is that they make some unrealistic claims comparing there cars to those of Mercedes. Maybe those are just the local commercials, I'm not sure. But that's far beyond accentuating the positive in your product and GM already got some grief over their "paid in full" ad campaign.
05-12-2010, 10:54 AM
#58
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What I'm concerned about is the level of integrity and honesty we will see in the marketing that will come from Ewanick. The impression I've gotten from Hyundai's recent commercials is that they make some unrealistic claims comparing there cars to those of Mercedes. Maybe those are just the local commercials, I'm not sure. But that's far beyond accentuating the positive in your product and GM already got some grief over their "paid in full" ad campaign.
05-12-2010, 01:38 PM
#59
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Yeah, there's something to be said for misleading the masses and taking their money, don't get me wrong! haha. At the same time, I can't help but cringe when I see blatantly false/misleading claims in commercials.
05-12-2010, 02:08 PM
#60
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