GM's Docherty Swept Aside for Hyundai Marketing Whiz

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05-12-2010, 02:17 PM

#61

Eric77TA

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Join Date: Nov 2000

Location: Kansas City, MO

Posts: 1,958

Quote:

Originally Posted by Z284ever

I like the Malibu, but the Fusion is really a sweet car.

Couldn't have said it better myself. In total agreement with you here.

05-12-2010, 07:21 PM

#62

91_z28_4me

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Join Date: Jun 2001

Location: Pewee Valley, KY

Posts: 4,600

Quote:

Originally Posted by JeremyNYR

What I'm concerned about is the level of integrity and honesty we will see in the marketing that will come from Ewanick. The impression I've gotten from Hyundai's recent commercials is that they make some unrealistic claims comparing there cars to those of Mercedes. Maybe those are just the local commercials, I'm not sure. But that's far beyond accentuating the positive in your product and GM already got some grief over their "paid in full" ad campaign.

Hyundai's claim is that the paint process on the new Sonata is better than a Mercedes (they even point out the model, C class IIRC). This idea may very well be true. Unless you have proof of it being false then you are just being argumentative.

05-27-2010, 09:45 PM

#63

TrackMagicWS6

Registered User

Join Date: Sep 2004

Posts: 374

http://www.autoblog.com/2010/05/24/g...rations-sales/

http://www.thetruthaboutcars.com/ele...-head-mercury/

Is international marketing, sales, and operations a position which means that women that can't manage worth a **** are given so they can't mess anything else up?